Review of “The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion” by John Hagel III, John Seely Brown and Lang Davison; Basic Books, 2010.
In the epilogue to the “Power of Pull” the authors write: “As we make our passion our profession, we begin to see that our potential is far greater than we previously believed.” This is a liberating message that runs as a leitmotif throughout the book.
In the Introduction, the authors write: “If we are going to succeed in this rapidly changing world, we face two challenges: making sense of the changes around us, and making progress in this increasingly unfamiliar world. …. This book takes on both challenges–it is our goal to help you make sense and to help you make progress.” The authors further clarify their purpose behind this book in the epilogue: “Our hope, though, is that by exploring the power of pull and providing a high-level road map for all of us as we seek to navigate the difficult journey from the world of push to the world of pull, we can enable our readers to overcome the fear by helping them to understand the real opportunities that lie ahead for those of us who master these techniques.” The book achieves its stated objectives. The book gives a high-level road map and deals with some techniques for moving from the world of push to the world of pull. It also tells us what opportunities lie ahead when we make this difficult, but necessary, transition.
According to the authors, Pull is about pursuing our passion; finding others who share our passion, but bring in different perspectives; and creating conditions, which increase our likelihood of meeting such people. Creating such conditions may be termed as “shaping serendipity”. This is an important insight gained from the book: “serendipity can be shaped, at least within limits.” We can shape serendipity by bringing paying attention to the three elements–environments, practices and preparedness. Being open to serendipitous encounters involves “deep listening” and relationship-building skills.
Another key message repeated throughout the book is about the importance of shifting our focus from “knowledge stocks” to “knowledge flows”. The authors have dealt with this idea in no uncertain terms: “In this second wave, the sources of economic value move from stocks of knowledge to flows of new knowledge. Tacit knowledge becomes more valuable than explicit knowledge as the edge transforms the core.”
To clarify what the authors mean by the second wave, let us look at the three waves they talk about. The first wave of the Big Shift was the development of powerful and affordable infrastructure for computing and communication. The second wave is what the authors call the shift from knowledge stocks to knowledge flows. The third wave is the transformation of institutions as a result of the first two. The impact of the first wave is apparent to all of us. What we need to really grasp now is the importance of shifting attention from knowledge stocks to knowledge flows.
Further on, the authors write: “Many analysts have noted the increasing importance of intangible assets in business, but people often think about these assets in static form–for example, stocks of knowledge, established brands, and existing relationships.” What is more important in the emerging paradigm is to continuously refresh these assets by collaborating with others, not only within organizations, but increasingly across organizational boundaries. That has important implications for the way think about knowledge management and information systems.
Some of my reflections on reading the book are summarized below:
1. What would be the functions of the institution in the emerging world order, particularly in the light of the Big Shift that the authors talk about? May be, organizations would transform themselves as platforms for individuals to connect and collaborate with others, amplifying individual efforts and helping them to pursue their passion. Would organizations leaders have the courage, conviction and humility to put the pursuit of individual passion at the center of the organization’s purpose? Would they, and particularly the investors, be able to tolerate the uncertainty that goes with such a radical change?
2. How should HR policies and practices be shaped in a world in which individual differences and being on the edge are valued? Would HR have the courage to question the assumptions behind current assessment and appraisal systems that are designed to compare employees with one another, and unwittingly encourage knowledge stocks rather than knowledge flows?
3. How will organizational quality initiatives and process models evolve as the emphasis shifts from knowledge stocks to knowledge flows? What would be role for standardization of processes in the service industry?
4. Knowledge management would become the art of facilitating connections and collaborations among people around relevant problems, rather than efforts to lock down knowledge in repositories. Information systems would build in greater capabilities for people to quickly access and collaborate with others over information available in near real-time through multiple channels including the mobile.
5. Training & Development systems, with annual TRA and training calendar is essentially based on a push paradigm. Even just-in-time learning through sophisticated e-learning systems is only an extension of the same paradigm. In the increasingly dynamic environment, such a “basket of programs” and “configurable packages with learning objects” can at best be a supplement to practices that facilitate faster and more relevant learning on the job. What would these new practices be?
Overall, the book has served the purpose of prodding me to explore further in the areas of management and leadership. I am sure you would gather your own insights and questions by reading this valuable book, and so I would recommend this book. But be prepared to spend some time going through it with patience. Greater attention to the editorial process and honest criticism from a few more of their collaborators could have helped the authors to improve on clarity and simplicity of expression, thereby making the central messages stand out more powerfully.
<< This review was originally posted on Amazon: http://www.amazon.com/review/R1LL51FDR5SAIT/ref=cm_cr_rdp_perm >>